ONGC's Growth Strategy|Business Strategy|Case Study|Case Studies

ONGC's Growth Strategy

            
 
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Case Details:

Case Code : BSTR130
Case Length : 12 Pages
Period : 1999 - 2004
Organization : Oil and Natural Gas Corporation, ONGC
Pub Date : 2004
Teaching Note :Not Available
Countries : India
Industry : Oil and Energy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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EXCERPTS

Vertical Integration

Industry experts felt that ONGC new strategy was essential. They felt that there was a pricing cycle for crude, (Refer Exhibit. I for world oil prices for three decades) gas, refinery margin, marketing margin, petrochemical margin and that international prices operated on different cycles in each case.

This meant that confining to one sector, whether upstream or downstream or petrochemicals would make any organization vulnerable to the ups and downs of a particular cycle. The integration of these activities would ensure profitable operation across a number of cycles and financial stability. ONGC acquired 297 mn shares of MRPL from the AVB group for Rs 2 per share in March 2003. The company pumped in Rs 6 bn by issuing fresh equity of MRPL, increasing its equity stake to 51 per cent. Later on, ONGC purchased 356 mn shares from institutional investors and increased its stake in MRPL to 71.5 per cent. This deal was worth about Rs 3.9 bn. The total amount invested by ONGC in MRPL was about Rs 10.494 bn...

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The Growth Plan

ONGC tried to overcome the declining production of oil and natural gas by focusing on new domestic production enhancement programs, offshore exploration and technology upgradation. To improve productivity and financial performance, ONGC concentrated on human resources development and financial restructuring.

For the fiscal year 2004-05, ONGC planned to spend approximately Rs 100 bn on capital expenditure relating to exploration and development of domestic oil and gas properties. As part of production enhancement, redevelopment of Bombay High oil wells was given top priority. This involved two projects called Bombay High North Redevelopment and Bombay High South Redevelopment, which were expected to cost around Rs 82 bn. The program aimed to achieve an additional 76 mn tonnes of producible reserves of oil and gas. ONGC expanded its global operations through its subsidiary OVL, by making sizeable capital investments in Vietnam, Sakhalin (Russia) and Sudan...

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